Internal Strategy · UK Named Accounts

The VodafoneThree Entry Layer.

The seniors aren't replying. More senior won't fix that. This is the layer beneath them: 106 verified people who run the operation every day. Each one is intelligence, a referral, or both. The table is the ammunition. This page is how to use it.

Prepared forJack O'Hagan
ByDallas Andrews (GTM Engineer)
DateAugust 18, 2026
Companion dataVodafoneThree_OpsLayer_v1.2.csv
The short version

The play in five lines

  • Down, not up. Your seniors stay held and untouched. This list is the layer beneath them: the people who live the problem and never get asked about it.
  • Every conversation does two jobs. Intelligence on what the account is really deciding, and referral currency so the senior re-approach opens warm.
  • 106 made the cut from 556 sourced. Classified against your written definition. No directors. Shaw and Rubertazzi excluded everywhere.
  • Every profile verified live. Two leavers caught, eight identity conflicts resolved, 57 emails and 77 mobiles on the 85 qualified rows.
  • Planning bucket first, in waves. Wave 1 is already staged. Replies get read before the next slice moves.
01 · The thesis

More senior won't fix silent. The layer below will.

Your diagnosis, executed.

“We already hold senior contacts at VodafoneThree. They are not replying, and more senior contacts will not fix that. This is a multi-brand, multi-division operation where entering at the top means competing for the attention of people who delegate anything unfamiliar, currently during an integration where nobody is sponsoring new vendors.”

Jack's brief · Aug 17

The operational layer answers because nobody ever asks them. A sharp question about their actual work is rare enough to land. What they say tells you what the account is deciding. Whose names they mention makes the second approach to the top warm.

Held · not touched by this list

The senior layer. Bonnar, Bourke, Dalton, Rubertazzi. Shaw on hold. Yours, untouched, excluded from every row.

Intelligence & referrals travel up · the re-approach arrives warm

This list · 106 people

The operational layer. Planners, ops managers, team leaders, analysts. They know which decisions are live, what co-existence is doing to the numbers, and whose name opens the door above.

The integration is context, never a signal

Duplication assessment and office consolidation explain the resistance. They are not an opening. No hook references redundancy, synergy, or headcount. People being managed out don't sponsor vendors. People asked intelligent questions about co-existence planning reply.

02 · Who made the list

Four buckets. Four jobs.

No fixed title match, exactly as you specced. Every keeper is tagged by legacy estate, entity, and division, because a Three-side planner and a Vodafone-side planner are living two different mergers. The tags tell you which story you're walking into.

Start here

13Planning & WFM

Real-time analysts, forecasters, capacity planners. They live intraday pain daily and speak Bonnar's language. Smallest cohort, highest signal.

The numbers

15Analytics & CI

The people measuring what the operation costs. They hold the data a business case needs, and the sharpest hooks in the file.

The owners

43Contact Centre Operations

Care, complaints, voice, webchat, social. The widest bucket and the most referral surface. Nine rows flagged possible out-of-scope; your call.

The referral network

34Frontline Management

Team leaders across care, sales, retention, and specialist care. Thin public footprints, deep account truth. They know who actually decides.

Bonus · outside the spec, surfaced on purpose

5Contact Centre Tooling & Transformation

The seats that own the Genesys estate and the change programme. If an orchestration layer ever gets bought here, these people evaluate it. Yours to sequence or track separately.

03 · The data quality

Find was free. Verify is where credits earn.

Sourcing and classification cost nothing. Credits went where they change outcomes.

0
Credits · sourced & classified 556 profiles
48
Credits · verified 96 live profiles
1,039
Credits · contact waterfall, 85 qualified rows
67%
Work email hit rate · 57 of 85
90%
Mobile hit rate · 77 of 85

Caught before you sent a word

Two contacts the research rated highly had already left: one to MBNL, one to his own consultancy. Eight of ten identity conflicts resolved clean, including two name changes that would have read as wrong-person outreach. Half a credit per catch. Each one would have burned credibility at your number one account. The four Vodafone-side planners nobody could find publicly were closed through Apollo with verified addresses, and the Fallens and Moores flags were resolved the same way: he's still at Three, and Moores turned out to be a Social Media Manager on a stale record.

Four emails flagged, not shipped

Four came back on stale or wrong-entity domains. They'd send cleanly and never bounce, which is exactly what makes them dangerous. Marked SUSPECT_DOMAIN in the file: mobile or LinkedIn only until re-verified. Net clean email rate 62%. Run Lusha on the same rows and the credits case writes itself.

04 · The openings

The first ten conversations.

25 contacts carry a cited hook: one verifiable detail that opens a message to that person and nobody else. Nothing is invented; the rest carry honest fallback angles. Start with these.

ContactSeatThe opening
Dan TaylorPlatforms
Senior Manager, Service & Contact Centre Platforms
Owns the platform seat above the Genesys estate. Highest leverage in the file. Confirm the remit name first; one source shows it renamed.
Karen FindlayTransformation · Glasgow
Senior Programme Manager, CC Transformation
Her programme started the month the merger completed. Timing is the conversation.
Jed ShieldsAnalytics · Three side
Reporting & Data Analyst
Hand-builds Excel KPI dashboards and runs a side business doing it. He is personally the manual-reporting gap.
Simone GoldenSales ops · Vodafone side
Senior Ops Manager, Specialist Sales
UK National Contact Centre Awards Gold. CCMA podcast guest. Publicly proud of the craft; open there.
Chris StewartOps · Three side
Senior Operations Manager
Ran Three's outsourced sales operation at Capita for 12 years before it came in-house. He's lived both sides of a transition.
Sajid AhmedAnalytics · Vodafone side
Channels Insight Analyst
Built an MVP at a Vodafone AI hackathon. Already prototyping automation inside the building.
Muhammad SafdarSpecialist care
Process Improvement Ops Manager
Six Sigma operator, in-house from Webhelp and Konecta. Speaks BPO economics natively.
Martin MasonPlanning · Vodafone side
Senior Forecasting Analyst
Forecasting at Vodafone since 1998. Almost certainly the longest-serving planner on either estate. Twenty-eight years of demand patterns in one head.
Chris DunnPlanning · Vodafone side
Forecast Analyst
Planned resources at esure before returning to Vodafone. A live cross-connection to your Ageas account, and 20 years of telco and insurance forecasting.
Chris MaxwellPlanning · Three side
Tactical Planning / Real Time Analyst
11 years in the same real-time seat. His profile describes the daily grind in his own words. Open with them.
05 · The gameplan

Run it in this order.

1

Two optional tails, whenever convenient

Nothing blocks on these
  • Full surname for “Ahmed A.”, Three side. Not in any index we can reach.
  • Bradley Roberts, Team Supervisor, Cwmbran. No public footprint anywhere. Skip him or find him in SalesNav.
2

Clear the last flag

One check · two minutes
  • One flag left: Phadnis reads Scrum Master on her live profile, not planning. You'd know from the account whether that's a stale headline or a real role change.
  • Everything else is resolved and recorded in the file: Fallens confirmed still at Three, Moores title-corrected, Stewart and Bell on canonical URLs, Bushell and Ellis confirmed through their name changes.
3

Open with planning and the platform seats

Wave 1 · 27 rows, already staged

Taylor and Findlay in parallel with the planning and analytics buckets. No pitch. One sharp question about their world. Everything they say sharpens wave 2. All four Vodafone-side planners are in it, with verified addresses.

4

Analytics for the numbers, frontline for the names

Wave 2 · after wave 1 replies are read

Analysts hold the cost picture that becomes the business case. Team leaders know who actually decides.

5

Go back up warm

The point of the whole play

“I've been talking with your planning team about how they're holding the numbers through co-existence” is a first line Shaw has never received. His release condition still governs: first response from Bonnar, Bourke, or Dalton, or the week of Oct 1.

6

Waves, always

Standing rule

Sourced once, spent in slices of 30 to 50. Replies read before the next slice generates. Lusha on the same rows stays the benchmark.

06 · The exclusions

What's not here, and why.

A list is only trustworthy if you know what was left off.

  • Jon Shaw and Ryan Rubertazzi. Excluded on every pass, per your instruction.
  • Directors and heads. The destination, not the target.
  • VOXI, SMARTY, Talkmobile. Self-serve brands, no planning function. Out per your brief.
  • Advisors. Intelligence lives one level up.
  • Nine probable out-of-scope rows, flagged instead of deleted. Retail, wholesale, IT, digital UX. Nothing silently missing.
  • Two leavers and a retiree, removed after verification. One worth remembering: Neil McCormack, ex-Vodafone real-time, now runs WFM strategy at Webhelp. If Webhelp runs VodafoneThree work, that's a separate door.
Built by Dallas Andrews · GTM Engineering · August 18, 2026 Data: VodafoneThree_OpsLayer_v1.2.csv · Zero fabricated hooks · Every opening cites a source or is marked as a fallback